Heightist Matters – Hand Lettered Logo Design

Main task was to get the logo done using no fonts. To have it custom made, unique and original. This logotype was created upon client’s idea who provided me with a sketch of a first ‘H’ letter. It was obvious the remain letters should have blocky style: straight lines, shrp coners, no curves. However, I decided to give one more option to choose from. Eventually ‘matters’ word was added as a final round of the process.