Main task was to get the logo done using no fonts. To have it custom made, unique and original. This logotype was created upon client’s idea who provided me with a sketch of a first ‘H’ letter. It was obvious the remain letters should have blocky style: straight lines, shrp coners, no curves. However, I decided to give one more option to choose from. Eventually ‘matters’ word was added as a final round of the process.
H letter sketch by the client