Ingjin San

Final result

My client wnated to have logo built off the following parts: calligraphic version of her signature, hand lettered name and a graphic element which have to be used with and without the logo. After couple of rounds of preliminary sketches, my client decided to go with more formal, ‘fashion’ themed style for the type part to be close to the look and feel to some othere fashion brands’ names and got an idea of a certain layout of all logotype’s elements.  It’s been also decided the graphic part will be Ingyin flower.